sadly, in the next 18 minutes when i do our chat, four americans that are alive will be dead throughthe food that they eat. my name's jamie oliver. i'm 34 years old. i'm from essex in england and for the last seven years i've worked fairly tirelesslyto save lives in my own way.
i'm not a doctor; i'm a chef, i don't have expensive equipment or medicine. i use information, education. i profoundly believethat the power of food has a primal place in our homes that binds us to the best bits of life. we have an awful, awful reality right now.
america, you're at the top of your game. this is one of the most unhealthycountries in the world. can i please just see a raise of hands for how many of you havechildren in this room today? put your hands up. you can continue to put your hands up,aunties and uncles as well. most of you. ok. we, the adults of the lastfour generations, have blessed our children with the destiny
of a shorter lifespanthan their own parents. your child will live a lifeten years younger than you because of the landscape of foodthat we've built around them. two-thirds of this room, today, in america, are statisticallyoverweight or obese. you lot, you're all right, but we'll get you eventually, don't worry. (laughter) the statistics of bad health are clear,
very clear. we spend our lives being paranoidabout death, murder, homicide, you name it; it's on the front pageof every paper, cnn. look at homicideat the bottom, for god's sake. right? (applause) every single one of those in the redis a diet-related disease. any doctor, any specialistwill tell you that. fact: diet-related diseaseis the biggest killer
in the united states,right now, here today. this is a global problem. it's a catastrophe. it's sweeping the world. england is right behind you, as usual. i know they were close,but not that close. we need a revolution. mexico, australia, germany, india, china,
all have massive problemsof obesity and bad health. think about smoking. it costs way less than obesity now. obesity costs you americans10 percent of your health-care bills, 150 billion dollars a year. in 10 years, it's set to double: 300 billion dollars a year. let's be honest, guys,you haven't got that cash. i came here to start a food revolutionthat i so profoundly believe in.
we need it. the time is now. we're in a tipping-point moment. i've been doing this for seven years. i've been trying in americafor seven years. now is the time when it's ripe --ripe for the picking. i went to the eye of the storm. i went to west virginia,the most unhealthy state in america. or it was last year. we've got a new one this year,but we'll work on that next season.
huntington, west virginia. beautiful town. i wanted to put heart and soul and people, your public, around the statisticsthat we've become so used to. i want to introduce youto some of the people that i care about: your public, your children. i want to show a pictureof my friend brittany. she's 16 years old. she's got six years to live
because of the food that she's eaten. she's the third generation of americans that hasn't grown upwithin a food environment where they've been taughtto cook at home or in school, or her mom, or her mom's mom. she has six years to live. she's eating her liver to death. stacy, the edwards family. this is a normal family, guys.
stacy does her best,but she's third-generation as well; she was never taught to cookat home or at school. the family's obese. justin here, 12 years old,he's 350 pounds. he gets bullied, for god's sake. the daughter there, katie,she's four years old. she's obese before she even getsto primary school. marissa, she's all right,she's one of your lot. but you know what?
her father, who was obese,died in her arms, and then the secondmost important man in her life, her uncle, died of obesity, and now her step-dad is obese. you see, the thing is, obesity and diet-related disease doesn't just hurt the people that have it; it's all of their friends, families,brothers, sisters. pastor steve:
an inspirational man, one of my early alliesin huntington, west virginia. he's at the sharp knife-edgeof this problem. he has to bury the people, ok? and he's fed up with it. he's fed up with burying his friends,his family, his community. come winter, three timesas many people die. he's sick of it. this is preventable disease.waste of life.
by the way, this iswhat they get buried in. we're not geared up to do this. can't even get them out the door,and i'm being serious. can't even get them there. forklift. ok, i see it as a triangle, ok? this is our landscape of food. i need you to understand it. you've probably heard all this before. over the last 30 years,
what's happened that's rippedthe heart out of this country? let's be frank and honest. well, modern-day life. let's start with the main street. fast food has taken overthe whole country; we know that. the big brands aresome of the most important powers, powerful powers, in this country. (sighs) supermarkets as well.
big companies. big companies. thirty years ago, most of the food was largely local and largely fresh. now it's largely processedand full of all sorts of additives, extra ingredients,and you know the rest of the story. portion size is obviouslya massive, massive problem. labeling is a massive problem. the labeling in this countryis a disgrace. the industry wantsto self-police themselves.
what, in this kind of climate?they don't deserve it. how can you say something is low-fatwhen it's full of so much sugar? home. the biggest problem with the home is that used to be the heartof passing on food culture, what made our society. that is not happening anymore. and you know, as we goto work and as life changes, and as life always evolves,
we kind of haveto look at it holistically -- step back for a moment,and re-address the balance. it hasn't happened for 30 years, ok? i want to show you a situation that is very normal right now;the edwards family. (video) jamie oliver: let's have a talk. this stuff goes through youand your family's body every week. and i need you to know that this is going to killyour children early.
how are you feeling? stacy: just feeling really sadand depressed right now. but, you know, i wantmy kids to succeed in life and this isn't going to get them there. but i'm killing them. jo: yes you are. you are. but we can stop that. normal. let's get on schools,
something that i'm fairly mucha specialist in. ok, school. what is school? who invented it?what's the purpose of school? school was always inventedto arm us with the tools to make us creative, do wonderful things, make us earn a living, etc., etc. you know, it's been kind of in this sortof tight box for a long, long time, ok? but we haven't really evolved it to deal with the healthcatastrophes of america, ok?
school food is something that most kids --31 million a day, actually -- have twice a day, more than often,breakfast and lunch, 180 days of the year. so you could say that schoolfood is quite important, really, judging the circumstances. before i crack into my rant, which i'm sure you're waiting for -- i need to say one thing,and it's so important
in, hopefully, the magicthat happens and unfolds in the next three months. the lunch ladies,the lunch cooks of america -- i offer myself as their ambassador. i'm not slagging them off. they're doing the best they can do. they're doing their best. but they're doing what they're told, and what they're beingtold to do is wrong.
the system is highly run by accountants; there's not enough, or any,food-knowledgeable people in the business. there's a problem: if you're not a food expert,and you've got tight budgets and it's getting tighter,then you can't be creative, you can't duck and diveand write different things around things. if you're an accountant, and a box-ticker, the only thing you can doin these circumstances is buy cheaper shit.
now, the reality is, the food that your kids getevery day is fast food, it's highly processed, there's not enoughfresh food in there at all. you know, the amountof additives, e numbers, ingredients you wouldn't believe -- there's not enough veggies at all. french fries are considered a vegetable. pizza for breakfast.they don't even get crockery.
knives and forks?no, they're too dangerous. they have scissors in the classroom, but knives and forks? no. and the way i look at it is: if you don't have knivesand forks in your school, you're purely endorsing, from a state level, fast food,because it's handheld. and yes, by the way, it is fast food: it's sloppy joes, it's burgers,
it's wieners, it's pizzas,it's all of that stuff. ten percent of what we spendon health care, as i said earlier, is on obesity, and it's going to double. we're not teaching our kids. there's no statutory rightto teach kids about food, elementary or secondary school, ok? we don't teach kids about food, right? and this is a little clipfrom an elementary school, which is very common in england.
(video) who knows what this is? child: potatoes. jamie oliver: potato?so, you think these are potatoes? do you know what that is? child: broccoli? jo: what about this? our good old friend. child: celery. jo: no. what do you think this is? child: onion.jo: onion? no.
jo: immediately youget a really clear sense of "do the kids know anythingabout where food comes from?" who knows what that is? child: uh, pear? jo: what do you think this is?child: i don't know. jo: if the kids don't know what stuff is, then they will never eat it. jo: normal. england and america, england and america. guess what fixed that.
two one-hour sessions. we've got to start teaching our kidsabout food in schools, period. i want to tell you about something that kind of epitomizes the troublethat we're in, guys, ok? i want to talk about somethingso basic as milk. every kid has the right to milk at school. your kids will be having milkat school, breakfast and lunch, right? they'll be having two bottles, ok? and most kids do.
but milk ain't good enough anymore. don't get me wrong, i support milk -- but someone at the milk board probably paid a lot of moneyfor some geezer to work out that if you put loads of flavorings, colorings and sugar in milk, more kids will drink it. yeah. obviously now that's going to catch on
the apple board is going to work out that if they make toffee applesthey'll eat more as well. do you know what i mean? for me, there isn't any needto flavor the milk. okay? there's sugar in everything. i know the ins and outsof those ingredients. it's in everything. even the milk hasn't escapedthe kind of modern-day problems. there's our milk. there's our carton.
in that is nearly as much sugaras one of your favorite cans of fizzy pop, and they are having two a day. so, let me just show you. we've got one kid, here -- having, you know,eight tablespoons of sugar a day. you know, there's your week. there's your month. and i've taken the liberty of putting in just the five yearsof elementary school sugar,
just from milk. now, i don't know about you guys, but judging the circumstances, right, any judge in the whole world, would look at the statisticsand the evidence, and they would find any governmentof old guilty of child abuse. that's my belief. (applause ends) now, if i came up here, and i wishi could come up here today
and hang a cure for aids or cancer, you'd be fightingand scrambling to get to me. this, all this bad news, is preventable. that's the good news. it's very, very preventable. so, let's just think about,we got a problem here, we need to reboot. okay so, in my world,what do we need to do? here is the thing, right,
it cannot just come from one source. to reboot and make real tangible change, real change, so that i could look youin the white of the eyes and say, "in 10 years' time, the history of your children's lives, happiness -- and let's not forget,you're clever if you eat well, you know you're going to live longer -- all of that stuff,it will look different. ok?" so, supermarkets.
where else do you shop so religiously? week in, week out. how much money do you spend,in your life, in a supermarket? love them. they just sell us what we want. all right. they owe us to put a food ambassadorin every major supermarket. they need to help us shop. they need to show us how to cookquick, tasty, seasonal meals for people that are busy.
this is not expensive. it is done in some, and it needsto be done across the board in america soon, and quick. the big brands, you know, the food brands, need to put food educationat the heart of their businesses. i know, easier said than done. it's the future. it's the only way. fast food. with the fast-food industry
you know, it's very competitive. i've had loadsof secret papers and dealings with fast food restaurants. i know how they do it. i mean, basically they've weaned us on to these hits of sugar,salt and fat, and x, y, and z, and everyone loves them, right? so, these guys are goingto be part of the solution. but we need to get the government to work
with all of the fast food purveyorsand the restaurant industry, and over a five, six, seven year period wean of us off the extreme amounts of fat, sugar and all the othernon-food ingredients. now, also, back to the sort of big brands: labeling, i said earlier,is an absolute farce and has got to be sorted. obviously, in schools, we owe it to them to make sure those 180 days of the year,
from that little precious age of four, until 18, 20, 24, whatever, they need to be cooked proper, fresh food from local growers on site, ok? there needs to be a newstandard of fresh, proper food for your children, yeah? under the circumstances,it's profoundly important that every singleamerican child leaves school knowing how to cook 10 recipes
that will save their life. life skills. that means that they can bestudents, young parents, and be able to sort of duck and divearound the basics of cooking, no matter what recession hitsthem next time. if you can cook,recession money doesn't matter. if you can cook, time doesn't matter. the workplace, we haven'treally talked about it. you know, it's now timefor corporate responsibility
to really look at what they feedor make available to their staff. the staff are the moms and dadsof america's children. marissa, her father died in her hand, i think she'd be quite happy if corporate america could startfeeding their staff properly. definitely they shouldn't be left out. let's go back to the home. now, look, if we doall this stuff, and we can, it's so achievable.
you can care and be commercial. absolutely. but the home needs to start passing oncooking again, for sure. for sure, pass it on as a philosophy. and for me, it's quite romantic, but it's about if one personteaches three people how to cook something, and they teach three of their mates, that only has to repeat itself 25 times,
and that's the wholepopulation of america. romantic, yes, but most importantly, it's about trying to get people to realize that every one of your individual effortsmakes a difference. we've got to put back what's been lost. huntington's kitchen. huntington, where i made this program, we've got this prime-time program that hopefully will inspire peopleto really get on this change.
i truly believe that change will happen. huntington's kitchen.i work with a community. i worked in the schools. i found local sustainable funding to get every single school in the areafrom the junk, onto the fresh food: six-and-a-half grand per school. that's all it takes,six-and-a-half grand per school. the kitchen is 25 grand a month. okay? this can do 5,000 people a year,
which is 10 percent of their population, and it's people on people. you know, it's local cooksteaching local people. it's free cooking lessons,guys, in the main street. this is real, tangible change,real, tangible change. around america, if we just look back now, there is plenty of wonderfulthings going on. there is plenty of beautifulthings going on. there are angelsaround america doing great things
in schools -- farm-to-school set-ups, garden set-ups, education -- there are amazing peopledoing this already. the problem is they all want to roll out what they're doing to the next school, but there's no cash. we need to recognize the expertsand the angels quickly, identify them, and allow themto easily find the resource to keep rolling outwhat they're already doing,
and doing well. businesses of america need to support mrs. obama to do the thingsthat she wants to do. and look, i know it's weird having an english personstanding here before you talking about all this. all i can say is: i care. i'm a father, and i love this country.
and i believe truly, actually, that if change can be madein this country, beautiful things will happenaround the world. if america does it,other people will follow. it's incredibly important. (audience) yeah! when i was in huntington, trying to get a few things to workwhen they weren't, i thought "if i had a magic wand,what would i do?"
and i thought, "you know what? i'd just love to be put in frontof some of the most amazing movers and shakers in america." and a month later, ted phoned me upand gave me this award. i'm here. so, my wish. dyslexic, so i'm a bit slow. my wish is for you to help a strong,sustainable movement
to educate every child about food, to inspire families to cook again, and to empower people everywhere to fight obesity. thank you. (applause continues)
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